Think Brutal: Be brutally honest.
Think Small: Stick to small groups of smart people.
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Simplicity is the ultimate efficiency.
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Think Minimal: Do few things incredibly well (few products, few messages).
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“Simplicity attracts.”
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“The more you can minimize your proposition, the more attractive you will be.”
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Think Motion: Never stop moving. Don’t let the process stagnate. The ship has to be moving forward everyday.
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“To achieve great things, two things are needed; a plan, and not quite enough time.”
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Progress over Process.
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“I found the perfect project time to be about three months.”
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“Work isn’t supposed to be easy, it’s supposed to be gratifying.”
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Think Iconic: Find a conceptual image that captures the essence of your idea.
Think Phrasal: The best way to make yourself or your company look smart is to express and idea simply and with perfect clarity.
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“Human beings are naturally programmed to identify products by single words.”
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Think Casual: Shun the trappings of big business. Deformalize.
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“The best approach with Steve was to just lay the facts on the table and start the discussion. That was the time to express your opinion and push for the conclusion you believed in.”
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Think Human: “What determines the humanity in a company’s message is tone — which is the combined effect of the words and images it chooses to use.”
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“Steve jobs was refreshingly old-fashioned when it came to the use of analytics. He demanded all the information he could get [but] never lost sight of the fact that at the end the day, technology is about people: what stirs their imagination, what keeps them satisfied, and what makes them smile.”
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Think Skeptic: Take advice, not orders.
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“I’m going to call this “healthy skepticism”. Because the fact is, many of the expert opinions we hear are unnecessarily limiting.”
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“Steve Jobs knew that the short-term cost, even if it’s large, is often outweighed by the future benefits.”
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Think War: Use every available weapon. If possible, grab the unfair advantage.
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“Having an enemy can be fun. And if done right—quite profitable.”
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Astuces supplémentaires :